The last mile logistik marketingclub Objectives The cities of Gelsenkirchen, Herne and Herten have been working jointly on the last mile logistic project since 2002, thus providing an intermunicipal platform for the development of the location for the logistics industry.

The involvement of commercial enterprises is vital not only in the context of regional and locational marketing, but also in order to systematically establish a smoothly functioning network for the logistics industry in the Ruhr region.

Presence at trade fairs and other events in recent years has clearly demonstrated that there is demand not only for sites, but also, in particular, for logistics services and solutions. In addition, many enterprises expressed interest in regional networking and joint marketing activities.

The founding of the last mile logistic marketingclub was the result of this experience and these suggestions. The marketingclub is aimed primarily at companies from the central Ruhr region, but is nonetheless open to interested parties from other areas. The club is not a "Registered voluntary association" (eingetragener Verein) in the German civil-law sense.

The last mile logistic marketingclub's primary aims are:

• Single-source marketing of the sites, services, etc., of the region as a logistical location
• Support for regional networking and for informal interchange between the people and organizations in the industry
• Achievement of greater clarity for the opportunities available in the region for bringing together supply and demand
• Examination of important logistics-relevant topics, coordination of joint events and projects
• PR activities for the logistics location and its enterprises, in the regional and supra-regional press

Membership offers the following advantages:

• Display of members' logos at selected logistics and property sector fairs and other events
• Featuring of members' logos in brochures and on the Internet, linking to members' Internet sites
• Inclusion of the marketingclub in the PR activities of last mile logistic network gmbh i. L.
• Networking and regular information on ongoing activities, in the context of the planned Frühstart-Logistik logistics start-up campaign
• Preferential rates for last mile logistic network gmbh i. L. seminars and other selected events

Contacts / Office address

last mile logistic network gmbh i. L.
Westring 303
44629 Herne
Germany
Tel.: 02323 925-440
Fax: 02323 925-444